So how does SEO affect businesses?
Assuming you consistently appear in the top 5 search engine positions of the keyword phrase they are searching for, are you one of the top 5 experts in the industry?
Are you also (and still are) saying "The higher the ranking of the website on the search engine results, the more reputable the website is"?
But this is also the truth.
The keyword's search engine ranking is like a vote of belief: "Google puts a website in the top position, which means that website is a leading company in this field".
The higher your rankings appear in search results, the more trust you can get in the eyes of your customers.
Returning to the most basic question when businesses find SEO.
The real answer is this: if you don't rank well on search engines, it won't hurt your business.
But, you are losing huge potential for revenue every day ...
You can generate thousands of visitors to your website every month thanks to SEO. And if your website converts traffic into good leads, you will have hundreds more leads every month.
That's how SEO impacts your business. The results really depend on you.
But everything has two sides of it, so does SEO.
Limitations of SEO
To help you properly understand SEO and make the most accurate decision, I will talk about the limitations of SEO in a moment.
Besides the advantages of SEO, the time invested or the competition is also the downside of SEO. As follows:
1. Long investment time - affects opportunity cost in business
The lasting long-term results of SEO can't come in a day, can they? Getting articles on your business website to appear at the top of the search engine can take a long time. It could even take months.
So, with SEO, businesses need to have patience. And this method will not be suitable for business people who need quick advertising.
2. Stronger competition
In business, competition is inevitable. With the potential that SEO brings, you are not the only business that wants to implement SEO!
Furthermore, if your SEO Marketing campaign achieves impressive results, of course the competitors will change their marketing campaign and attack you.
3. Not a conversion channel if it's purely SEO
I agree that SEO optimization has a very positive impact on the conversion rate of the website. But if you are looking for SEO purely, you shouldn't, because conversion generation depends on other complementary factors such as:
How is the UX & website UI?
How quality website content?
Do you plan on running remarketing?
Is there a CRM system to nurture potential guests slowly converting to real guests?
The result is only an SEO channel or an Ads or a simple channel that drives conversions, but there are two plans in parallel:
Plan to attract users in accordance with buyer persona (customer portrait) through traffic attraction channels such as SEO; ads; PR;….
The conversion optimization plan focuses on converting prospect / traffic into real customers / clients, generating real sales.
The continuous variation of the Google algorithm
So not just optimizing SEO is enough, the website should be optimized with focus on user experience, because Google's goal is to provide the best results for users.
Basic process of SEO
SEO covers many techniques from simple to advanced, easy for beginners to give up. But don't worry when I have codified the SEO process through the infographic below. Let's start simple to do bigger things.
Research : Research keywords using free and paid tools. The easiest way to start is to understand what your Clients are looking for
Deploy Content Expert based on the Keyword list that you have researched before
Optimize keywords, heading tags, meta description, images, .. for the content you have deployed.
Building a Backlink system to create trust and promote SEO key URLs
Always follow the results that you implemented the previous steps to make next goals.
Continuously analyze further, perform advanced optimization steps. Simply keeping the top is harder than the SEO top
CRO - Conversion Rate Optimization:
The Ultimate Purpose is Revenue and Brands. Constantly optimize the CRO for a successful SEO process.
12 The job of SEO Marketing
SEO is making the website rank as high as possible on the search results. So what work does an SEO person need to implement in detail? The answer lies in this content.
1. Plan SEO every month - quarter - year
The SEO plan should have specific implementation activities based on the current state of the business while focusing on the end goal.
The plan should be clear in the following:
Objectives (SEO audit, topic extension, ...)
Detailed execution items
The person performing
You can check out the SEO Audit Checklist of VIET SEO to capture the plan template or apply it to your website.
2. Keyword research
Keyword research is one of the first steps in the SEO process.
And the related keyword search should always be updated to serve the next SEO steps, about every 2 weeks.
If you work with the sales team, gather information from them to know what content / topics are often covered during customer meetings. From here you can realize different insights from traditional keyword search.
3. Content creation and Content updates every week
In addition to adding articles that match customer insights to persuade them to enter the sales funnel more effectively, you also need to review old articles published 6 months ago to update new content, or real does more SEO standard article optimization.
For Content updates, you should check out my tutorial detailing how to audit my Content
4. Analyzing and optimizing Onpage
Onpage SEO says a lot about the health of a website. Good on-page optimization also helps your website appear at special result positions such as feature snippet or knowledge graph, reaching closer to readers.
Feature snippet (featured snippet) is a piece of content displayed on search results extracted from the website by Google in order to quickly answer questions of users.
Snippets have a big influence on a page's CTR on Google search engine rankings, including:
The more these 3 factors are related to your search keyword and user intent, the higher chances of a user clicking on your page.
That's why every week I analyze whether snippets have responded to a user's query on the search results table - SERPs (short for Search Engine Results Page)? See if it is attractive enough or not?
To optimize content for users and search engines - Google, you should remember a few notes:
Optimize keywords for URLs, Headings
Place a catchy title, increase CTR
There is meta description for all content
Build good internal links system
Fix broken links
Add alt text for images on website
I know, SEO knowledge is very extensive and there is a lot more you need to research. However, "if you try, you will be successful", right? There are me and VIET SEO team ready to assist you, do not be discouraged!
5. Interaction with Customers
Interacting with customers through comment feedback or connecting content (questions, communication questions) like how I'm "communicating" with you through this article, will make love level. likes and trusts for you higher. And at the same time you also have a chance to get to know your customer better.
6. Build internal and external links
Quality backlink is the key in SEO, is one of the factors that affect website rankings on Google search engines and other search engines alike.
I've always been concerned with the credibility and wholesomeness of my links. The purpose is to make sure the people who visit your website are the people you are targeting.
I do this every week. But at the same time, I also look for opportunities to build new, relevant and quality backlinks.
7. Design, upgrade UX UI of website
The design of the website directly affects the user experience when visiting your website.
I often review pages to see if they meet a person's goals. Persona is a fictitious user base on your website's user base.
For example, the eye area of the user focuses the most, the area the user clicks the most ... From there, update the position of the company's banner, strategic button, increase CTR!
8. Advertise and post articles on Social Network
No matter how high-quality you create content, it's useless if it can't reach users. A popular method to achieve that is that through Social Media Marketing (advertising on social networks such as Facebook, Youtube, Instagram, ...) will be an effective bridge to promote content, especially when you have followers. Follow certain interactions.
The important thing is that businesses need to understand how their readers operate on social media to plan the right strategy.
9. Analyzing and evaluating the opponent
You are wondering: What are the techniques / strategies that the competitors are applying to do SEO?
In this case, I'm not only talking about competitors in the marketplace, but also about the competition on the search results page. And so I also VIET SEO team is always monitoring and updating the latest SEO tactics so that we are not left behind.
10. Management of returned data (metric)
This is the essential task of measuring your efforts and knowing how your website / blog is performing.
The first task of each day is to analyze the performance of the blog page and check for suspicious behavior (both positive and negative).
11. Persona analysis
Like I said, the customer portrait determines the overall marketing strategy.
So schedule a regular review. From there, you can know whether your SEO strategy is properly targeting the ideal audience at the moment or not.
I do analysis as needed, but I recommend reviewing your ideal client portrait every 6 months. From there, we rely on the content of our profile persona to build content on the website or website content strategy.
12. Report, re-evaluate based on Plan set out
Reports help us locate other departments within the company involved in the SEO work we are developing. So that it can provide interesting comparison of the results achieved.
So, what information needs to be presented in SEO reports? Let's take a look at it with me!
Number of unique visitors
Growth over the previous month
The most visited pages
Percentage of article conversion
If you're an agency and need to report results, focus on metrics that deliver the real results your customers expect. For example, traffic or conversion rate.
Better SEO tools
There are top jobs in SEO you just need to implement manually, but there are also top jobs that force you to resort to tools.
Including the following tools:
Google Search Console
Google Tag Manager
Google Keywords Planner
SEO Quake ToolBar
Surfer SEO: Onpage optimization according to LSI KEYWORDS
Cora SEO: advanced onpage optimization
Spineditor checks keywords cheap and easy to use
Google Pagespeed Insights measures load speed
Google's algorithms significantly affect the SEO results of many websites. Therefore, SEOs need to know how to adapt to the constant changes coming from Google.
Here are some of the biggest algorithms SEOers need to know:
The Penguin Algorithm (penguins)
Hummingbird algorithm (hummingbird)
Pigeon algorithm (pigeon)
Let's find out in detail the content of each of the aforementioned algorithms!
The goal of Panda algorithm is websites with low quality content, poor quality, spam, copy,…. When the website violates these errors and is handled by the Panda algorithm, it is impossible to get a high ranking on the search engine.
The Penguin Algorithm (penguins)
Sites with poor link profiles, spammy and unnatural links, will be handled by the Penguin algorithm and cannot be at the top of the search table.
The aim of the Pirate algorithm is to handle websites that violate content copyright, which have been reported by many infringements.
Hummingbird algorithm (hummingbird)
With the Google Hummingbird algorithm, websites with keyword-stuffed articles or inaccurate keyword targets will be dealt with.
Pigeon algorithm (pigeon)
Poorly optimized sites, improper Google My Business setup, or conflicting business contact information or lack of citations in local directories will be handled by Pigeon.
The Mobile Friendly algorithm will screen websites with no mobile version, websites with too small text, or lines that are too close to each other, making it difficult for users to read, use many plugins, or have modifications. view is not good to proceed with violation handling.
The goal of the RankBrain algorithm is websites that lack a specific query relevance or provide poor user experience.
This algorithm deals with websites that have the same address or provide similar services.
This algorithm deals with websites that have the same address or provide similar services.
The objects that Fred algorithm aims to are websites with too many ads, spam, poor quality content, not aimed at users.
This algorithm when launched has caused many websites to reduce traffic. There are even websites that drop to the level of 1 in 10 before.
Businesses building websites should pay attention to the algorithm that can bring their website to the top of the search table.
Popular forms of SEO
There are many popular SEO forms today, but the end result is still increasing visits and optimizing conversions for the website. Let's take a look below.
SEO focuses on increasing brand awareness, spreading entity about the business to increase brand strength, priority to increase rankings on SERPs, and at the same time helping to build good images in the hearts of customers. From there, create a good effect for the company's business and business.
Sales SEO is currently the most popular form of SEO today, especially e-commerce sites (SEO E-Commerce).
With the strong development of e-commerce and popularity, the increasing trend of online buying leads to more and more SEO sales products.
SEO is the natural way of reaching potential customers. So when customers search for keywords, their purpose is to find information. By providing information, you can advertise and sell your products.
The form of SEO Sales not only brings revenue but also is a way to connect and retain customers. Through quality information that you share, customers will regularly update and gradually become close friends. This is an effective sales method and a cost-effective form of online marketing.
The most common causes of an VIETSEO are:
VIETSEO is the sudden loss of your website's stability and ranking on search engines. It brings heavy economic and mental damages to website owners. Failure to properly process can lead to irreversible losses.
Get badly played by the opponent by pumping dirty links
Too much link building strategy is not diverse
The content is not creative, there is too much copy
Use black hat SEO tips,….
Process to handle VIETSEO:
Identify the cause of the VIETSEO
Filter and disavow dirty backlinks, filter and correct serious error content, ...
Optimized the entire website for Google friendliness
Contact to declare directly with Google to be handled as soon as possible
Develop a new site in parallel with crisis handling to maximize your time and benefit.
Usually website traffic comes from sources
Referral (indirect - Through an intermediate page)
Organic Search (Through search engines)
Social (Through social networking sites)
The traffic of visitors should be the right audience (through the website they came to, through related intermediaries). From there, will help bring efficiency to the Website.
Two trends are often chosen when SEO Trends are: Trends are hot and trends are coming:
Hot trends are daily hot events on television and the Internet. For example: Thank you here, programs about U23 Vietnam, ... and many people are interested in such as: Bui Tien Dung, Quang Hai, Duc Phuc, ..
For example, using keywords related to World Cup 2018, Apple Army 2018, ...
This form of SEO helps to bring a lot of Traffic, but the competition is quite fierce. At the same time, only effective for a certain time.
SEO Voice Search (voice search)
Nowadays, users gradually turn to voice search.
According to Google statistics the number of voice searchers has skyrocketed over the years. Even nearly half of adults use voice search every day. And it is growing rapidly.
The bottom line? Voice search is one of the key trends in SEO and Digital Marketing. As more people start searching with their voice, publishers will have to figure out how to create and optimize content specifically for voice search.
YouTube Video SEO
YouTube recently surpassed Facebook as the second most popular website in the world.
Unlike other social networking sites (like Twitter), YouTube is also a widely available search engine. That means SEO is extremely important for ranking on YouTube.
Certainly, YouTube videos have been in Google search results for many years
There are many great knowledge to help you SEO and improve your website optimization skills.
Now you understand clearly what SEO is?
Hopefully what SEO article is? Benefits of Web SEO & 12 Things to do as an SEOer will be able to give you an overview of SEO and understand the SEO optimization process for your website
An SEO Company That Gets It
Let’s face it. You know what you need but you just don’t know how to get it. Our SEO specialists hear that over and over from SEO clients who contact Thrive Internet Marketing Agency.
You’re likely here because of one or more of the following reasons:
• Your website isn’t being found online.
• Your website traffic has diminished recently and you don’t know why.
• Suddenly, your volume of incoming calls and leads has declined.
• You’re starting a new website and want to ramp up new business quickly.
If any of these four pain points ring a bell, rest assured, you’ve come to the right SEO company. There’s a reason why Thrive is currently serving hundreds of SEO clients and providing optimization solutions to answer Google’s ever-changing algorithm.
SEO is important and it needs to be done to capture search engine traffic to your site. How does a search engine decide how to rank websites exactly? The answer to this is complex because there are hundreds of ranking factors, but we have compiled the most critical for you.
You may have heard that content is king and this is true when it comes to SEO. At the most basic level, search engines want to match users with the most relevant content to their query as possible.
One reason Wikipedia articles are often ranked highly is because they tend to be comprehensive and trustworthy. Search engines will look at the content on the page, the freshness of the content, and deploy sophisticated algorithms to understand if the content is relevant to the searcher.
For example, suppose you have a coffee mug website and you sell mugs of all different shapes and sizes.
You will want to make sure you have content on your website that is clearly about coffee mugs. This could include mug product pages, but also content on the history of coffee mugs, how they’re made, or even the most creative coffee mugs of all time. Content is the fundamental building-block of driving organic search traffic to your site.
User Experience (UX)
You may have great content, but if you provide a poor experience, users will leave and never visit your site again. This is something search engines try to avoid at all costs and therefore rank websites with excellent user experience higher. So, what makes a great user experience?
Fast page speed
A mobile-friendly website
No pop-up messages
Users need to be able to quickly and easily consume your content and navigate through your site. This has become especially important as mobile devices are increasingly common and now make up a majority of web traffic.
Google is scheduled to roll-out an update to its algorithm in 2021 based on user experience. This underappreciated web development consideration is about to get a big boost in importance. From Google’s own words:
The page experience signal measures aspects of how users perceive the experience of interacting with a web page.
Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction
There is some overlap with user experience and technical ranking factors. These include web development best practices to increase page speed, but also meta data optimization and web architecture considerations. For example, meta data optimizations with improve click-rates on search result pages, improve image ranking, or even help surface your content on voice searches.
User Feedback Metrics
Search engines also rely on behavioral data users leave as clues as they search for content. This may include click-rates for a given query or if a user hits the back button very quickly upon clicking on a result.
These ranking factors are not always transparent and web professionals must rely on subtle clues the search engines leave or feedback from search engine experts and employees.
A backlink is any link that points to your page. Search engines look at how many links point to a particular page and which site is pointing to it. If you have amazing content and people consider it trustworthy and comprehensive, they will want to link to you.
However, search engines look at the quality of the links to determine the value of the link. They’re not all created equally. As an example, if you have a sports blog and ESPN links to your blog, the search engine will view your content as extremely authoritative and relevant.
However, if your friend’s new recipe blog links to you, it will not be considered as important. Even though your friend might!
It’s important to note this ranking signal has been abused in the past by websites who took advantage of the algorithms at the time. As a result, search engines rolled-out updates to ensure the integrity of search results. Make sure you fully vet the integrity and methods of vendors who promise you backlinks.
Why Are SEO Services Needed?
You may be tempted to bypass professionals and do your own search engine optimization. However, it will be very difficult to achieve success on your own if you’re in a competitive industry. For example, a law firm will want to rank highly for queries such as “lawyers near me” or “contract lawyer”.
However, there may be many law firms also competing for visibility and it can be extremely difficult to outdo competitors without expert knowledge and experience.
Another consideration is the time and breadth of skills needed to execute SEO continuously and successfully. A successful SEO program requires a blend of many diverse skillsets that include:
It’s also difficult to seek out and maintain media contacts and partnerships with authoritative outlets. These become important when you need to gain authority and trust yourself. It simply doesn’t won’t make sense for a business to stretch themselves this outside of their core business.
What Types of SEO Services are There?
There are many different SEO services and they should ultimately be tailored to your business needs. Let’s do a rundown of what a comprehensive SEO program looks like.
Sometimes the hardest step is knowing where to begin with your SEO program. Ultimately, everything will come down to what your goals are. If you have a SaaS solution in a focused niche, your goal may be to increase awareness of your brand and drive consideration on your product pages.
On the other hand, if you’re a publisher, your goal may be to increase rankings and traffic on search queries with local specificity. Experienced SEO and digital pros can you walk you through this process and get your program heading in the right direction.
Technical Site Audit
SEO site audits look at all the technical components on your website that may affect how a search engine may judge your page. This boils down to a website’s:
Crawlability: Can a search engine crawler find and access the content on your website?
Indexability: Are your pages actually indexed in the search engines?
User Experience: Do your pages load quickly across any device? Are there pop-ups?
Site audits involve a crawl of your website, code analysis, and many diagnostic tests. There are often thousands of action-items that come out of site audits, but SEO experts will help you prioritize.Learn more about: SEO agency vietnam